In this first course of a three part masterclass, Art Director Yvonne Hartmann teaches you how to build a brand that connects with your audience on a deeper level, and sets your music career up for success. You’ll start by exploring your strengths, and unique characteristics, helping you to uncover your purpose as a musician. Then, you'll define your mission statement and tone of voice, in order to create a consistent and authentic brand experience.
Beginner level
12 video lessons
20 minutes
English only
