In this second course of a three part masterclass, Art director Yvonne Hartmann guides you through the process of distilling your brand values into a visual language that resonates with your audience, crafting an authentic brand identity. You'll learn to embody the definition of your brand through color, typography, and photography. You'll finish the course with the skills to take stunning photographs, select and combine design elements effectively, and create a brand presence that's polished, coherent, and attention-grabbing.